Project Overview

Svani Group Limited, a prominent player in West Africa’s automotive and industrial equipment market, approached me to redesign their outdated website. As a company specializing in motor imports, servicing workshops, and leasing/rentals of vehicles and generators, they needed a professional platform to showcase their offerings without displaying prices—an important distinction from traditional e-commerce sites. The goal was to create a sleek, functional website that would allow potential customers to explore available vehicles and generators, request quotes, and book appointments seamlessly.

The Challenge: Identifying the Need

The existing website fell short in several key areas:

• Outdated Design: The old site lacked modern aesthetics and failed to reflect the professionalism of Svani Group Limited.
• Limited Functionality: There were no features for searching or filtering through vehicle listings, making it difficult for users to find specific models.
• No Booking System: Customers had no way to schedule appointments or walk-ins directly through the website.
• Static Content Management: Adding new vehicles required technical expertise, limiting flexibility and scalability.
• Non-E-Commerce Focus: While not an e-commerce site, the business still needed a robust system to manage inventory and generate leads without revealing prices publicly.

These challenges hindered Svani Group Limited’s ability to engage effectively with clients and present themselves as industry leaders.

Our Solution: Addressing the Need

To address these challenges, I designed and developed a comprehensive solution tailored to Svani Group Limited’s unique requirements:

• Custom Archive Page: Created a dynamic archive page to display all available vehicles, complete with search and filter functionalities for seamless navigation.
• Custom Post Types in WordPress: Developed custom post types to enable Svani staff to easily add, edit, or remove vehicle listings without needing external assistance. Each listing includes detailed fields such as car make, model, and manufacture date.
• Generator Showcase Page: Added a dedicated section to highlight the range of generators offered by the company, providing clear descriptions and specifications.
• Booking Form Integration: Implemented a user-friendly booking system allowing customers to schedule appointments or request walk-ins directly through the website.
• Professional Design: Designed a sleek, modern interface that aligns with Svani Group Limited’s brand identity while maintaining a non-e-commerce aesthetic.

Design Philosophy

The design focused on creating a polished, professional experience that reflects Svani Group Limited’s status as a trusted industry leader:

• Clean Layout: Minimalist design with ample white space ensures clarity and focus on product details.
• Mobile Optimization: Ensured smooth functionality across all devices, catering to today’s mobile-first users.
• Brand Consistency: Incorporated the company’s colors, typography, and messaging to reinforce its identity throughout the site.

Key Features & Technical Highlights

1. Dynamic Archive Page: Search functionality allows users to quickly locate specific vehicles based on keywords. Filter options (e.g., car make, model, price range) refine results for a more personalized browsing experience.
2. Custom Post Types: Simplified content management enables Svani staff to independently update vehicle listings with ease.
3. Generator Showcase Page: Dedicated section highlights the variety of generators available, complete with detailed descriptions and specifications.
4. Booking Form Integration: Secure, intuitive form allows customers to schedule appointments or request walk-ins effortlessly.
5. User-Friendly Dashboard: Back-end interface streamlines the process of adding, editing, or removing products, ensuring maximum efficiency.
6. SEO Optimization: Strategic keyword placement and metadata improve search engine rankings, driving organic traffic to the site.
7. Fast Load Times: Optimized performance ensures quick page loads, reducing bounce rates and improving user satisfaction.

Results: Measurable Impact

The redesigned website delivered significant improvements for Svani Group Limited:

• Increased Lead Generation: The new booking system and quote request forms generated a 40% increase in qualified leads within the first three months.
• Enhanced User Experience: Positive feedback highlighted the ease of use, attractive design, and powerful search/filter capabilities.
• Streamlined Operations: Custom post types empowered Svani staff to manage content independently, saving time and resources.
• Improved Brand Perception: The modern, professional design reinforced Svani Group Limited’s reputation as a reliable and innovative partner in the industry.
• Competitive Edge: The website set Svani apart from competitors by offering a superior digital experience that aligns with customer expectations.

Reflection: Lessons Learned

This project underscored the importance of balancing functionality with design to meet specific business needs. By addressing Svani Group Limited’s challenges—such as limited content management capabilities, lack of search/filter functionality, and the absence of a booking system—I helped them create a digital presence that truly serves their goals. It also highlighted the value of empowering clients with tools like custom post types, enabling them to take ownership of their content and grow alongside their business.